StreetProof Physical Brand Index
Read-only, privacy-safe evidence of physical business presence for AI agents.
What it can do
What data it sees
Do you need an account
No: the server works without sign-in
Read-only, privacy-safe evidence of physical business presence for AI agents.
How to connect
How to connect StreetProof Physical Brand Index to Claude
The server address to paste into Claude settings:
https://streetproof.com/mcp
- Open Claude (claude.ai or the desktop app).
- Go to Settings → Connectors.
- Click Add custom connector.
- Paste the server address copied below into Remote MCP server URL and click Add.
- In a chat, click + → Connectors and switch the new connector on.
Custom connectors are available on Free, Pro, Max, Team and Enterprise plans (Free is limited to one). On Team and Enterprise an organization Owner adds the connector first under Organization settings → Connectors.
Authorization
After you click Add, a sign-in window for the service opens. Sign in with your own account and approve access. Claude never sees your password.
How to connect StreetProof Physical Brand Index to ChatGPT
The server address to paste into ChatGPT settings:
https://streetproof.com/mcp
- Open ChatGPT in a browser (chatgpt.com). A Plus, Pro, Business, Enterprise or Edu plan is required.
- Turn on developer mode once: Settings → Apps → Advanced settings → Developer mode.
- Open Settings → Connectors and click Create.
- Fill in the form: Name (anything), Description (one line about what the service does), MCP server URL (copy it below).
- Under Authentication choose OAuth if the service requires sign-in, otherwise None. Click Create.
- In a new chat open + → Apps/Connectors and enable the connector.
OpenAI has renamed this section before (Connectors → Apps/Plugins). If the label differs, search settings for "developer mode". On Business/Enterprise workspaces an admin must allow custom connectors first.
Authorization
On first use ChatGPT opens the service's sign-in window. Sign in and approve access.
How to connect StreetProof Physical Brand Index to Cursor
The server address to paste into Cursor settings:
https://streetproof.com/mcp
Fastest: click Open in Cursor below and confirm the prompt.
Manually:
- In Cursor open Settings → Cursor Settings → MCP and click Add new global MCP server.
- Paste the JSON copied below into
~/.cursor/mcp.json(per project:.cursor/mcp.jsonin the repo root). - Save the file. The server appears in the MCP list; authorize it there if asked.
Authorization
If the service needs sign-in, an authorize button appears next to the server in the MCP list.
Server tool list (6)
Raw names from tools/list. Only developers need these.
| get_physical_presence | Look up a business's Physical Presence Score (PPS) and first/last observation dates in a city. Returns the best-matching entity, score components, cohort percentile, and coverage confidence. |
| compare_presence | Compare the physical presence of multiple businesses in the same city, side by side, ranked by Physical Presence Score. |
| city_index | Complete snapshot-bound StreetProof PBI records for a city. Follow next_cursor until has_more is false; every page remains fixed to one snapshot. Optionally filter by industry, ranking state, or claim status. Rankings must be interpreted with coverage confidence. Aggregate statistics licensed CC BY 4.0 (attribution required). |
| check_physical_evidence | Check whether StreetProof has accepted physical citations associated with a business in a city. This is not a legal-existence, licensing, quality, or address-ownership check. No accepted StreetProof citation matched the request. It never proves absence, closure, inactivity, or that a business is unreal, regardless of coverage tier. Returns an evidence summary, coverage context, and a human-readable citation string to quote when presenting the result. |
| check_business_reality | Deprecated alias for check_physical_evidence. StreetProof reports accepted physical evidence; it does not determine general business legitimacy. Removal is scheduled for 2026-10-27. |
| get_pulse | StreetPulse change events for a city since a date: new public records, newly observed assets, wrapped fleet assets, and stale assets. Closure, rebrand, and vacancy events remain explicitly unavailable until reviewed lifecycle evidence exists. |