Spook SEO
Free SEO tools + the Spook SEO autopilot: analyze domains, generate and publish SEO articles.
What it can do
What data it sees
Do you need an account
No: the server works without sign-in
Free SEO tools + the Spook SEO autopilot: analyze domains, generate and publish SEO articles.
How to connect
How to connect Spook SEO to Claude
The server address to paste into Claude settings:
https://www.tryspook.com/api/mcp
- Open Claude (claude.ai or the desktop app).
- Go to Settings → Connectors.
- Click Add custom connector.
- Paste the server address copied below into Remote MCP server URL and click Add.
- In a chat, click + → Connectors and switch the new connector on.
Custom connectors are available on Free, Pro, Max, Team and Enterprise plans (Free is limited to one). On Team and Enterprise an organization Owner adds the connector first under Organization settings → Connectors.
Authorization
After you click Add, a sign-in window for the service opens. Sign in with your own account and approve access. Claude never sees your password.
How to connect Spook SEO to ChatGPT
The server address to paste into ChatGPT settings:
https://www.tryspook.com/api/mcp
- Open ChatGPT in a browser (chatgpt.com). A Plus, Pro, Business, Enterprise or Edu plan is required.
- Turn on developer mode once: Settings → Apps → Advanced settings → Developer mode.
- Open Settings → Connectors and click Create.
- Fill in the form: Name (anything), Description (one line about what the service does), MCP server URL (copy it below).
- Under Authentication choose OAuth if the service requires sign-in, otherwise None. Click Create.
- In a new chat open + → Apps/Connectors and enable the connector.
OpenAI has renamed this section before (Connectors → Apps/Plugins). If the label differs, search settings for "developer mode". On Business/Enterprise workspaces an admin must allow custom connectors first.
Authorization
On first use ChatGPT opens the service's sign-in window. Sign in and approve access.
How to connect Spook SEO to Cursor
The server address to paste into Cursor settings:
https://www.tryspook.com/api/mcp
Fastest: click Open in Cursor below and confirm the prompt.
Manually:
- In Cursor open Settings → Cursor Settings → MCP and click Add new global MCP server.
- Paste the JSON copied below into
~/.cursor/mcp.json(per project:.cursor/mcp.jsonin the repo root). - Save the file. The server appears in the MCP list; authorize it there if asked.
Authorization
If the service needs sign-in, an authorize button appears next to the server in the MCP list.
Server tool list (59)
Raw names from tools/list. Only developers need these.
| serp-preview | Preview how a page's title and meta description render in Google search, with pixel-width truncation for desktop and mobile. |
| meta-tag-generator | Generate a complete set of HTML meta tags: title, description, canonical, Open Graph, and Twitter Cards. |
| schema-generator | Build valid JSON-LD structured data (FAQ, Article, Organization, or Product) for rich results. |
| robots-txt-generator | Build a valid robots.txt: allow or block crawlers, disallow paths, block specific bots, and link a sitemap. |
| word-counter | Count words, characters, sentences, and paragraphs in text, plus reading and speaking time. |
| character-counter | Count characters (with and without spaces), words, sentences, and paragraphs in text. |
| readability-checker | Score text readability with Flesch Reading Ease and Flesch-Kincaid Grade, plus a reading level. |
| hreflang-generator | Generate hreflang link tags for international/multilingual pages, plus an optional x-default. |
| canonical-tag-generator | Generate a rel=canonical link tag for a URL. |
| meta-robots-generator | Build a meta robots tag (and X-Robots-Tag header) from index/follow and snippet directives. |
| sitemap-generator | Build an XML sitemap from a list of URLs, with an optional lastmod date. |
| robots-txt-tester | Test whether a robots.txt allows or blocks a given URL path for a given user-agent. |
| keyword-density-checker | Analyze text for the most frequent words and phrases with their density, to spot keyword stuffing or thin coverage. |
| headline-analyzer | Score a headline (0-100) on length, word balance, power/emotional words, numbers, and brackets. |
| slug-generator | Turn a title into a clean, SEO-friendly URL slug: lowercase, hyphenated, accent-safe, optional stopword removal. |
| utm-builder | Append UTM tracking parameters (source, medium, campaign, term, content) to a destination URL. |
| ctr-calculator | Calculate Click-through rate. |
| conversion-rate-calculator | Calculate Conversion rate. |
| roas-calculator | Calculate ROAS, ROAS (percentage). |
| cpm-calculator | Calculate Cost per 1,000 impressions (CPM). |
| cpc-calculator | Calculate Cost per click (CPC). |
| ai-crawler-checker | Check a robots.txt to see which AI crawlers (GPTBot, ClaudeBot, PerplexityBot, Google-Extended, ...) it currently allows or blocks. |
| aeo-checker | Score content (0-100) for how easily AI answer engines (ChatGPT, Perplexity, AI Overviews) can quote it, with specific fixes. |
| llms-txt-generator | Generate an llms.txt file from a site name, one-line summary, optional details, and sections of links. |
| ai-prompt-generator | Generate prompts to test whether ChatGPT/Perplexity/Gemini/Claude recommend a brand, and where it's invisible. |
| analyze_domain | Free, no-signup SEO snapshot for any domain: the queries it already ranks on page 1-2 for (its quick-win opportunities), with search volume and estimated traffic. Great first look before signing up. |
| list_sites | List the Spook sites on the account this API key belongs to, with each site's id, domain, autopilot state, and publishing setup. (requires an agent API key) |
| get_site | Get one site's details and status by its id. (requires an agent API key) |
| list_opportunities | The winnable search queries Spook has found for a site (scored, ranked). No cost. Pass questionsOnly to get only question-shaped queries. (requires an agent API key) |
| list_articles | Recent articles for a site with their status (draft/review/published) and generation status. (requires an agent API key) |
| generate_article | Generate a new SEO article draft for a site targeting a search query. Returns an articleId immediately; generation runs in the background - poll get_article/list_articles, or pass callbackUrl to be notified. Idempotent per query (a repeat returns the existing article). Requires an active subscription. (requires an agent API key) |
| get_article | Fetch one article by id: full markdown body, meta, FAQs, SEO score, status, and published URL. Use to review a draft before publishing. (requires an agent API key) |
| get_site_metrics | Read a site's performance: daily Search Console clicks/impressions trend plus cached SEO metrics (domain rating, organic traffic estimate, top keywords). No cost. Use to check whether Spook is working. (requires an agent API key) |
| create_site | Add a new site to the account. Language/market is auto-detected from the homepage. Requires an available paid site slot (use create_checkout first if none). Returns the new siteId. (requires an agent API key) |
| update_publishing | Configure where a site publishes. Set publishIntegration to 'nextjs' for a credential-free Spook-hosted blog (returns a blog API key), or 'webhook' with publishWebhookUrl. publishMode 'draft' or 'live'. (requires an agent API key) |
| create_checkout | Get a Stripe Checkout URL to add the first paid site to the account. Return the URL to the user to approve payment. Needed before create_site if the account has no available slot. (requires an agent API key) |
| publish_article | Publish a generated article to the site's connected CMS. Enforces Spook's SEO-score floor - a draft below it is refused (returns published:false with a reason). (requires an agent API key) |
| set_autopilot | Turn a site's autopilot on or off. When on, Spook plans, writes, and publishes articles automatically. (requires an agent API key) |
| blog-keyword-generator | Blog Keyword Generator: Generate SEO keyword ideas for a topic, with search intent and difficulty. (free, AI-generated, rate-limited). |
| content-brief-generator | Content Brief Generator: Create a detailed SEO content brief for a target keyword. (free, AI-generated, rate-limited). |
| blog-outline-generator | Blog Outline Generator: Produce a structured, SEO-friendly blog post outline. (free, AI-generated, rate-limited). |
| content-idea-generator | Content Idea Generator: Generate content ideas with formats and angles for a niche. (free, AI-generated, rate-limited). |
| seo-title-generator | SEO Title Generator: Write catchy, SEO-friendly title tags for a topic. (free, AI-generated, rate-limited). |
| meta-description-generator | Meta Description Generator: Write SEO meta descriptions that maximize click-through rate. (free, AI-generated, rate-limited). |
| headline-generator | Headline Generator: Generate catchy, click-worthy headlines. (free, AI-generated, rate-limited). |
| subject-line-generator | Email Subject Line Generator: Write high-converting email subject lines. (free, AI-generated, rate-limited). |
| cta-generator | CTA Generator: Write effective call-to-action phrases. (free, AI-generated, rate-limited). |
| ad-copy-generator | Ad Copy Generator: Generate ad headlines and descriptions. (free, AI-generated, rate-limited). |
| social-post-generator | Social Media Post Generator: Write platform-specific social media posts. (free, AI-generated, rate-limited). |
| article-summarizer | AI Article Summarizer: Condense an article into a TL;DR, key points, and summary. (free, AI-generated, rate-limited). |
| article-rewriter | AI Article Rewriter: Rephrase text to be clearer, unique, and engaging. (free, AI-generated, rate-limited). |
| grammar-checker | AI Grammar Checker: Fix grammar, spelling, and punctuation, and list the corrections. (free, AI-generated, rate-limited). |
| faq-generator | FAQ Generator: Generate a set of frequently asked questions and answers for a topic. (free, AI-generated, rate-limited). |
| product-description-generator | Product Description Generator: Write persuasive product descriptions. (free, AI-generated, rate-limited). |
| business-name-generator | Business Name Generator: Generate brandable business name ideas. (free, AI-generated, rate-limited). |
| youtube-title-generator | YouTube Title & Description Generator: Write a YouTube title, description, and tags for a video topic. (free, AI-generated, rate-limited). |
| paragraph-generator | Paragraph Generator: Expand a topic or sentence into a well-written paragraph. (free, AI-generated, rate-limited). |
| content-coverage-checker | Content Coverage Checker: List the terms and entities an article targeting a keyword is expected to cover. (free, AI-generated, rate-limited). |
| hashtag-generator | Hashtag Generator: Generate relevant hashtags for a topic and platform. (free, AI-generated, rate-limited). |