serp-metrics

Impression-weighted SERP position, click projection on your own CTR curve, share of voice

CommunityOnlineNo sign-inGlobalFreeRead-only

What it can do

    What data it sees

    Do you need an account

    No: the server works without sign-in

    Impression-weighted SERP position, click projection on your own CTR curve, share of voice

    How to connect

    How to connect serp-metrics to Claude

    The server address to paste into Claude settings:

    https://toolsthatrank-mcp.lipmichal.workers.dev

    1. Open Claude (claude.ai or the desktop app).
    2. Go to Settings → Connectors.
    3. Click Add custom connector.
    4. Paste the server address copied below into Remote MCP server URL and click Add.
    5. In a chat, click + → Connectors and switch the new connector on.

    Custom connectors are available on Free, Pro, Max, Team and Enterprise plans (Free is limited to one). On Team and Enterprise an organization Owner adds the connector first under Organization settings → Connectors.

    Authorization

    After you click Add, a sign-in window for the service opens. Sign in with your own account and approve access. Claude never sees your password.

    How to connect serp-metrics to ChatGPT

    The server address to paste into ChatGPT settings:

    https://toolsthatrank-mcp.lipmichal.workers.dev

    1. Open ChatGPT in a browser (chatgpt.com). A Plus, Pro, Business, Enterprise or Edu plan is required.
    2. Turn on developer mode once: Settings → Apps → Advanced settings → Developer mode.
    3. Open Settings → Connectors and click Create.
    4. Fill in the form: Name (anything), Description (one line about what the service does), MCP server URL (copy it below).
    5. Under Authentication choose OAuth if the service requires sign-in, otherwise None. Click Create.
    6. In a new chat open + → Apps/Connectors and enable the connector.

    OpenAI has renamed this section before (Connectors → Apps/Plugins). If the label differs, search settings for "developer mode". On Business/Enterprise workspaces an admin must allow custom connectors first.

    Authorization

    On first use ChatGPT opens the service's sign-in window. Sign in and approve access.

    How to connect serp-metrics to Cursor

    The server address to paste into Cursor settings:

    https://toolsthatrank-mcp.lipmichal.workers.dev

    Fastest: click Open in Cursor below and confirm the prompt.

    Manually:

    1. In Cursor open Settings → Cursor Settings → MCP and click Add new global MCP server.
    2. Paste the JSON copied below into ~/.cursor/mcp.json (per project: .cursor/mcp.json in the repo root).
    3. Save the file. The server appears in the MCP list; authorize it there if asked.

    Authorization

    If the service needs sign-in, an authorize button appears next to the server in the MCP list.

    Server tool list (3)

    Raw names from tools/list. Only developers need these.

    impression_weighted_positionCompute the impression-weighted average SERP position for a set of query rows, alongside the plain arithmetic mean and the gap between them. The arithmetic mean lets a 3-impression query count as much as a 30,000-impression one; the weighted figure describes where a typical impression actually happened. A positive weighting_shift means your high-volume queries rank worse than the unweighted average suggests.
    project_clicks_from_ctr_curveProject how many clicks a set of query rows would earn at a target position instead of their current position, using a CTR curve THAT YOU SUPPLY. This server deliberately ships no built-in CTR table: every published average-CTR-by-position table is a third-party estimate over someone else's traffic, so applying one silently would disguise a guess as a measurement. Pass your own measured curve (Search Console clicks/impressions by position is the honest source). Positions between curve points are linearly interpolated; positions beyond the curve clamp to the last point rather than extrapolate, and are counted in clamped_row_count. If any row carries observed clicks, the output also reports how far the supplied curve is from your reality.
    share_of_voiceCompute share of voice across competing entities over a keyword set. Reports impression share always, and, if you supply a CTR curve, a weighted visibility share that accounts for the fact that an impression at position 1 is not worth an impression at position 9. Impression share is share of the supplied set only and says nothing about keywords you did not supply.