SEO & GEO by OpenHelm

Improve your visibility across both traditional search engines and AI-powered answer engines using a virtual computer that can analyse websites, competitors…

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What it can do

  • Find Keyword Opportunities: Find striking-distance SEO keyword opportunities from your real Google Search Console data — queries already getting impressions but ranking positions 5-20 with low CTR, wh
  • Keyword Research: Discover new keyword ideas with real search volumes and competition via the Google Ads Keyword Planner free tier. Classifies search intent and prioritizes by volume × competition × i
  • Write Seo Blog Post: Write a publication-ready, genuinely useful SEO blog post that reads like a human wrote it: 1,200-2,500 words, proper meta description, canonical, JSON-LD schema, internal + exter

What data it sees

Do you need an account

No: the server works without sign-in

Improve your visibility across both traditional search engines and AI-powered answer engines using a virtual computer that can analyse websites, competitors, content, and search performance.

SEO & GEO by OpenHelm enables your agent to carry out work such as:

• SEO audits and recommendations • GEO (Generative Engine Optimisation) analysis • Competitor monitoring • Content opportunity discovery • Search visibility reporting

What makes OpenHelm the best solution for this:

• Continuously evaluates whether recommendations are actually improving visibility over time • Can investigate competitors and search results using a highly capable stealth browser • Multi-step workflows allow analysis, planning, implementation, and monitoring to work together • Designed for both search engines and emerging AI discovery platforms

For organisations looking to grow organic visibility, OpenHelm provides a secure environment where optimisation work can be performed continuously and autonomously.

How to connect

How to connect SEO & GEO by OpenHelm to Claude

The server address to paste into Claude settings:

https://seo-geo-by-openhelm--maxbeech.run.tools

  1. Open Claude (claude.ai or the desktop app).
  2. Go to Settings → Connectors.
  3. Click Add custom connector.
  4. Paste the server address copied below into Remote MCP server URL and click Add.
  5. In a chat, click + → Connectors and switch the new connector on.

Custom connectors are available on Free, Pro, Max, Team and Enterprise plans (Free is limited to one). On Team and Enterprise an organization Owner adds the connector first under Organization settings → Connectors.

Authorization

After you click Add, a sign-in window for the service opens. Sign in with your own account and approve access. Claude never sees your password.

How to connect SEO & GEO by OpenHelm to ChatGPT

The server address to paste into ChatGPT settings:

https://seo-geo-by-openhelm--maxbeech.run.tools

  1. Open ChatGPT in a browser (chatgpt.com). A Plus, Pro, Business, Enterprise or Edu plan is required.
  2. Turn on developer mode once: Settings → Apps → Advanced settings → Developer mode.
  3. Open Settings → Connectors and click Create.
  4. Fill in the form: Name (anything), Description (one line about what the service does), MCP server URL (copy it below).
  5. Under Authentication choose OAuth if the service requires sign-in, otherwise None. Click Create.
  6. In a new chat open + → Apps/Connectors and enable the connector.

OpenAI has renamed this section before (Connectors → Apps/Plugins). If the label differs, search settings for "developer mode". On Business/Enterprise workspaces an admin must allow custom connectors first.

Authorization

On first use ChatGPT opens the service's sign-in window. Sign in and approve access.

How to connect SEO & GEO by OpenHelm to Cursor

The server address to paste into Cursor settings:

https://seo-geo-by-openhelm--maxbeech.run.tools

Fastest: click Open in Cursor below and confirm the prompt.

Manually:

  1. In Cursor open Settings → Cursor Settings → MCP and click Add new global MCP server.
  2. Paste the JSON copied below into ~/.cursor/mcp.json (per project: .cursor/mcp.json in the repo root).
  3. Save the file. The server appears in the MCP list; authorize it there if asked.

Authorization

If the service needs sign-in, an authorize button appears next to the server in the MCP list.

Server tool list (10)

Raw names from tools/list. Only developers need these.

find_keyword_opportunitiesFind striking-distance SEO keyword opportunities from your real Google Search Console data — queries already getting impressions but ranking positions 5-20 with low CTR, where small improvements yield outsized traffic. Requires a connected Google Search Console property. Returns the top opportunities ranked by upside, each with the page to improve and the recommended action.
keyword_researchDiscover new keyword ideas with real search volumes and competition via the Google Ads Keyword Planner free tier. Classifies search intent and prioritizes by volume × competition × intent. Requires a connected Google Ads account. Returns the top keywords by priority with a content angle for each.
write_seo_blog_postWrite a publication-ready, genuinely useful SEO blog post that reads like a human wrote it: 1,200-2,500 words, proper meta description, canonical, JSON-LD schema, internal + external links, FAQ, and real data. Use to produce ranking content on demand. Returns the finished post (title, slug, meta, Markdown body, schema).
audit_onpage_seoAudit on-page SEO: metadata completeness, thin content, duplicate titles/descriptions, and internal-linking quality across a site or content repo. Returns a prioritized fix list with a metadata-completeness score.
audit_technical_seoAudit technical SEO foundations: sitemap, robots.txt, structured data, image alts, and canonical strategy. Returns what's in place vs missing and the single highest-priority crawlability fix.
seo_progress_reportProduce a weekly SEO progress digest: GSC clicks/impressions/position trends (if connected), what shipped, what's queued, and the highest-leverage next action. Returns an exec-ready narrative. Real data only.
track_ai_answer_visibilityGenerative Engine Optimization (GEO): measure how visible your brand is inside AI answer engines (ChatGPT, Perplexity, Google AI Overviews). For a set of prompts, checks whether your brand is mentioned/cited and how prominently, computes share-of-voice, and reports which competitors appear instead. Returns per-prompt findings plus overall share-of-voice (with explicit blockers if an engine refuses automation).
optimize_content_for_ai_citationGEO: rewrite/optimize a page or passage so AI answer engines are more likely to cite it for a target query — extractable direct answers, claim→evidence structure, current cited statistics, definitional sentences, FAQ coverage, and schema. Returns concrete edits and rewritten key sections.
geo_competitor_mentionsGEO: compare your brand's AI-answer share-of-voice against named competitors across a set of prompts, and identify the prompts where you're losing and why. Returns the ranked comparison (with explicit blockers).
check_resultRetrieve the result of a previously started OpenHelm task. Use this when an earlier tool returned status "running" together with a task_id — call check_result with that task_id to get the finished result (or the current status if it's still running). Returns the structured result, confidence, evidence (screenshot URL + matched text), and usage when the task has succeeded.