SellerForge for Amazon Sellers

Connect Claude, ChatGPT, Cursor or any MCP client to your Amazon seller account.

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What it can do

  • Get Orders Summary: Orders SUMMARY: exact-marketplace revenue, orders and units for recent completed days. Trends and averages appear only once their windows are complete. For a specific window like "
  • Get Inventory Snapshot: Current source-qualified FBA and AWD physical inventory components. Reports quantities and evidence gaps; cover and stock status are withheld without qualified velocity, and ne
  • Get Campaigns: Amazon Ads campaign identity/configuration with campaignMetadataAsOf, plus publication-qualified recent spend and mature attribution facts (ad sales, orders, ACoS, ROAS) when its exact-

What data it sees

Do you need an account

No: the server works without sign-in

Connect Claude, ChatGPT, Cursor or any MCP client to your Amazon seller account. SellerForge syncs your Seller Central and Amazon Ads data through Amazon's official Selling Partner and Ads APIs, and this server lets your assistant answer questions from it:

  • Account health: Account Health Rating, order defect rate, late shipment rate, policy violations
  • FBA inventory
  • Reimbursements Amazon has paid, and FBA discrepancies that may be worth filing
  • Plan-of-action and escalation cases
  • Keywords you track and their rank history
  • Listing audit scores and customer review themes
  • Ad campaigns

Sign in with OAuth 2.1; each connection only sees the signed-in seller's own workspace. When SellerForge can't verify a figure, the answer says so instead of estimating.

Setup guide and example prompts: https://www.sellerforge.ai/mcp. Free 7-day trial, no card required. Not affiliated with Amazon.com, Inc.

How to connect

How to connect SellerForge for Amazon Sellers to Claude

The server address to paste into Claude settings:

https://sellerforge--sellerforge.run.tools

  1. Open Claude (claude.ai or the desktop app).
  2. Go to Settings → Connectors.
  3. Click Add custom connector.
  4. Paste the server address copied below into Remote MCP server URL and click Add.
  5. In a chat, click + → Connectors and switch the new connector on.

Custom connectors are available on Free, Pro, Max, Team and Enterprise plans (Free is limited to one). On Team and Enterprise an organization Owner adds the connector first under Organization settings → Connectors.

Authorization

After you click Add, a sign-in window for the service opens. Sign in with your own account and approve access. Claude never sees your password.

How to connect SellerForge for Amazon Sellers to ChatGPT

The server address to paste into ChatGPT settings:

https://sellerforge--sellerforge.run.tools

  1. Open ChatGPT in a browser (chatgpt.com). A Plus, Pro, Business, Enterprise or Edu plan is required.
  2. Turn on developer mode once: Settings → Apps → Advanced settings → Developer mode.
  3. Open Settings → Connectors and click Create.
  4. Fill in the form: Name (anything), Description (one line about what the service does), MCP server URL (copy it below).
  5. Under Authentication choose OAuth if the service requires sign-in, otherwise None. Click Create.
  6. In a new chat open + → Apps/Connectors and enable the connector.

OpenAI has renamed this section before (Connectors → Apps/Plugins). If the label differs, search settings for "developer mode". On Business/Enterprise workspaces an admin must allow custom connectors first.

Authorization

On first use ChatGPT opens the service's sign-in window. Sign in and approve access.

How to connect SellerForge for Amazon Sellers to Cursor

The server address to paste into Cursor settings:

https://sellerforge--sellerforge.run.tools

Fastest: click Open in Cursor below and confirm the prompt.

Manually:

  1. In Cursor open Settings → Cursor Settings → MCP and click Add new global MCP server.
  2. Paste the JSON copied below into ~/.cursor/mcp.json (per project: .cursor/mcp.json in the repo root).
  3. Save the file. The server appears in the MCP list; authorize it there if asked.

Authorization

If the service needs sign-in, an authorize button appears next to the server in the MCP list.

Server tool list (23)

Raw names from tools/list. Only developers need these.

get_orders_summaryOrders SUMMARY: exact-marketplace revenue, orders and units for recent completed days. Trends and averages appear only once their windows are complete. For a specific window like "last 7 days", use get_sales.
get_inventory_snapshotCurrent source-qualified FBA and AWD physical inventory components. Reports quantities and evidence gaps; cover and stock status are withheld without qualified velocity, and network/reorder advice is additionally withheld without arrival evidence.
get_campaignsAmazon Ads campaign identity/configuration with campaignMetadataAsOf, plus publication-qualified recent spend and mature attribution facts (ad sales, orders, ACoS, ROAS) when its exact-account reader is enabled and complete. Metadata and performance windows have separate dates. Observation only; no efficiency conclusions, recommendations, or proposals.
get_campaign_detailCampaign identity/configuration with campaignMetadataAsOf, plus publication-qualified recent spend and mature attribution facts (ad sales, orders, ACoS, ROAS) when available. Metadata and performance windows have separate dates. Observation only; targets, efficiency conclusions, recommendations, and proposal evidence remain withheld.
find_campaignResolve a campaign exactly from the full synced campaign table.
get_keywordsTracked keywords and organic/sponsored rank for the seller's ASINs. Use for "keyword rank", "am I ranking for X".
get_keyword_rank_historyRank/share snapshot history for one keyword phrase (most recent 30 points).
get_keyword_market_performanceSearch Query Performance (Brand Analytics) for an ASIN by keyword: search volume, your conversion rate vs the category, purchase share and organic click share.
get_listing_auditsListing audit scores and the worst-scoring listings with fixes. Use for "listing quality", "what to fix on my listing".
get_poa_casesThe seller's POA cases (violation type, status, last update).
get_escalationsThe seller's escalation plans and their statuses.
get_reimbursementsFBA reimbursements already RECEIVED (paid) in a recent window, by category. For possible discrepancies not yet filed, use get_recoverable_reimbursements.
get_business_eventsRecent notable business events (spend spikes, rank changes, stockouts, health changes) as a timeline.
search_vaultFull-text search the seller's Document Vault (SOPs, supplier docs, margins, goals).
get_customer_feedbackVoice of Customer — Amazon's aggregated review topics, sentiment trends and verbatim quotes + category return reasons. Use for "reviews", "why did my rating drop".
get_salesSALES / REVENUE for 1–30 completed exact-marketplace days. Adopted atomic-V2 scopes return account-summary-qualified Amazon Sales & Traffic ordered-product sales, units, and order items (not unique orders); exact mature summary/child-ASIN mismatch evidence may qualify only those account totals. Never allocate them to ASIN/SKU or use them for margin or break-even ACoS. Non-adopted scopes retain qualified Orders labels. Preserve explicit gaps and report a trend only when returned. Use for "sales", "revenue", "how much did I sell", "sales last 7 days".
get_account_healthAmazon Account Health: AHR score + status, ODR/LSR/OTDR/VTR/IPI metrics, policy violations, and the top risks. Use for "account health", "suspension risk", "my ODR".
get_recoverable_reimbursementsPossible FBA REIMBURSEMENT discrepancies SellerForge detected that are not yet verified or filed: counts and raw estimates, not confirmed money owed. Use for "what might Amazon owe me", "reimbursement claims", "FBA discrepancies".
get_ai_visibility_summaryAI Search Visibility: readiness scores for AI shopping assistants (Alexa for Shopping / COSMO) on tracked ASINs — latest score + WoW change, drops, top fixes, competitor compare. Use for "AI visibility", "Alexa readiness", "COSMO score".
get_decision_logDecision Log: every AI-proposed or automated change (assistant, automations, MCP, quick-fixes, listing pushes) with why + status + directional 7-day after-change movement. Returns a rollup and recent entries. Use for "what changed", "decision log", "did my changes work".
get_action_statusList your staged / applied / rejected SellerForge actions in the approval queue.
searchKeyword search over your SellerForge RECORDS — compliance/POA cases, escalation plans, and product listings (by ASIN or title) — returning ids + deep links. NOTE: for sales, ads, inventory or health NUMBERS use the get_* metric tools (get_sales, get_campaigns, get_inventory_snapshot, get_account_health, …); this searches records, not metrics.
fetchFetch a record returned by search, by its id: its main fields as plain text (case details, status, dates).