scout

Brand intelligence from the Optimly AI Brand Directory.

CommunityOnlineNo sign-inGlobalFreeRead-only

What it can do

  • Brand Lookup: Look up brand data from the Optimly AI Brand Directory. Search by slug (exact match), name (fuzzy), or category. Returns brand name, archetype, BAI score/tier, category, sentiment, AI re
  • Category Browse: Browse the Optimly AI Brand Directory taxonomy. Use action='list' to see all 40+ categories with brand counts, or action='detail' with a slug to explore a specific category and its to
  • Discovery Intent: Tell Optimly Scout what your user is researching — which brands they're comparing, what problem they're solving, what category they're exploring. Use action='start' to get the struct

What data it sees

Do you need an account

No: the server works without sign-in

Brand intelligence from the Optimly AI Brand Directory. Look up any brand's AI representation score, browse 40+ categories, and discover how ChatGPT, Claude, Gemini, and Perplexity describe 5,000+ brands. Free tier returns archetypes and BAI tiers. Authenticated access unlocks exact scores, sentiment, competitors, and AI readiness signals

How to connect

How to connect scout to Claude

The server address to paste into Claude settings:

https://scout--optimly.run.tools

  1. Open Claude (claude.ai or the desktop app).
  2. Go to Settings → Connectors.
  3. Click Add custom connector.
  4. Paste the server address copied below into Remote MCP server URL and click Add.
  5. In a chat, click + → Connectors and switch the new connector on.

Custom connectors are available on Free, Pro, Max, Team and Enterprise plans (Free is limited to one). On Team and Enterprise an organization Owner adds the connector first under Organization settings → Connectors.

Authorization

After you click Add, a sign-in window for the service opens. Sign in with your own account and approve access. Claude never sees your password.

How to connect scout to ChatGPT

The server address to paste into ChatGPT settings:

https://scout--optimly.run.tools

  1. Open ChatGPT in a browser (chatgpt.com). A Plus, Pro, Business, Enterprise or Edu plan is required.
  2. Turn on developer mode once: Settings → Apps → Advanced settings → Developer mode.
  3. Open Settings → Connectors and click Create.
  4. Fill in the form: Name (anything), Description (one line about what the service does), MCP server URL (copy it below).
  5. Under Authentication choose OAuth if the service requires sign-in, otherwise None. Click Create.
  6. In a new chat open + → Apps/Connectors and enable the connector.

OpenAI has renamed this section before (Connectors → Apps/Plugins). If the label differs, search settings for "developer mode". On Business/Enterprise workspaces an admin must allow custom connectors first.

Authorization

On first use ChatGPT opens the service's sign-in window. Sign in and approve access.

How to connect scout to Cursor

The server address to paste into Cursor settings:

https://scout--optimly.run.tools

Fastest: click Open in Cursor below and confirm the prompt.

Manually:

  1. In Cursor open Settings → Cursor Settings → MCP and click Add new global MCP server.
  2. Paste the JSON copied below into ~/.cursor/mcp.json (per project: .cursor/mcp.json in the repo root).
  3. Save the file. The server appears in the MCP list; authorize it there if asked.

Authorization

If the service needs sign-in, an authorize button appears next to the server in the MCP list.

Server tool list (3)

Raw names from tools/list. Only developers need these.

brand_lookupLook up brand data from the Optimly AI Brand Directory. Search by slug (exact match), name (fuzzy), or category. Returns brand name, archetype, BAI score/tier, category, sentiment, AI readiness, and more. Unauthenticated callers get a slim response with gated fields; authenticate for full data.
category_browseBrowse the Optimly AI Brand Directory taxonomy. Use action='list' to see all 40+ categories with brand counts, or action='detail' with a slug to explore a specific category and its top brands. Free tier returns category overview with top 5 brands; authenticate for complete brand listings with scores.
discovery_intentTell Optimly Scout what your user is researching — which brands they're comparing, what problem they're solving, what category they're exploring. Use action='start' to get the structured questionnaire, then action='submit' with answers to get matched brands and categories from the directory.