PricePilot
Free competitive pricing intelligence for CPG brands.
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What it can do
- Get Price Position: Check where a CPG product price sits vs Amazon competitors. Use when a brand manager or DTC founder asks: am I priced too high? How does my price compare to the market? What's comp
- Get Category Trend: Check whether Amazon prices in a CPG category are rising, stable, or falling. Use when a brand manager asks: are prices going up in my category? Should I raise my price? Is there a
- Get Category Overview: Get a pricing landscape overview for an Amazon CPG category. Use when a brand manager asks: what does pricing look like in my category? What's the price range? Where's the budge
What data it sees
Do you need an account
No: the server works without sign-in
Free competitive pricing intelligence for CPG brands. Check where any product price sits in its Amazon category, track pricing trends, and compare products — no NielsenIQ or SPINS subscription needed.
6 tools:
- price positioning (percentile rank),
- category trends (rising/stable/falling),
- category overview (price tiers),
- product comparison, category listing, and server health.
- Covers Grocery, Health & Beauty, Household, and Pet Supplies with 100+ products tracked per category, refreshed weekly.
Server tool list (6)
Raw names from tools/list. Only developers need these.
| get_price_position | Check where a CPG product price sits vs Amazon competitors. Use when a brand manager or DTC founder asks: am I priced too high? How does my price compare to the market? What's competitive pricing for my category? Is my product premium, value, or at parity? Returns percentile rank (e.g., 72nd percentile), Price Index, and market position (Value/Parity/Premium) based on 100+ tracked products. Free alternative to NielsenIQ/SPINS competitive pricing data. Args: price: Product price in dollars (e.g., 4.99) category: Category name — Grocery, Health & Beauty, Household, or Pet Supplies |
| get_category_trend | Check whether Amazon prices in a CPG category are rising, stable, or falling. Use when a brand manager asks: are prices going up in my category? Should I raise my price? Is there a price war? What's the pricing trend for grocery/health/household/pet products? Based on 30-day price trend analysis across 100+ tracked products. Args: category: Category name — Grocery, Health & Beauty, Household, or Pet Supplies |
| get_category_overview | Get a pricing landscape overview for an Amazon CPG category. Use when a brand manager asks: what does pricing look like in my category? What's the price range? Where's the budget vs premium tier? What's the median price? Use for pricing strategy, market entry analysis, or competitive benchmarking without expensive syndicated data subscriptions. Returns price tier breakdowns (budget/midmarket/premium), product count, median price, and category trend. Args: category: Category name — Grocery, Health & Beauty, Household, or Pet Supplies |
| compare_products | Compare multiple CPG product prices against Amazon category benchmarks. Use when a brand manager asks: how do my products compare to competitors? Which of my SKUs is overpriced? How do we stack up against the market? Replaces manual store walks and spreadsheet price comparisons. Returns percentile rank, market position, and distance from category median for each product. Args: products: List of products, each with 'name' (string) and 'price' (float in dollars) category: Category name — Grocery, Health & Beauty, Household, or Pet Supplies |
| list_categories | List available CPG product categories with pricing stats and trends. Use to see which Amazon categories have pricing data available. Currently covers Grocery, Health & Beauty, Household, and Pet Supplies with 100+ products tracked per category, refreshed weekly. |
| server_status | Check PricePilot pricing intelligence server health and data freshness. |