Meta Ads (Facebook & Instagram)

Read and manage Meta Ads campaigns, ad sets, ads, audiences, pages and Business Manager.

CommunityOnlineNo sign-inGlobalFreeRead-only

What it can do

    What data it sees

    Do you need an account

    No: the server works without sign-in

    Read and manage Meta Ads campaigns, ad sets, ads, audiences, pages and Business Manager. You provide

    How to connect

    How to connect Meta Ads (Facebook & Instagram) to Claude

    The server address to paste into Claude settings:

    https://api.mcp.ai/p_meta_ads

    1. Open Claude (claude.ai or the desktop app).
    2. Go to Settings → Connectors.
    3. Click Add custom connector.
    4. Paste the server address copied below into Remote MCP server URL and click Add.
    5. In a chat, click + → Connectors and switch the new connector on.

    Custom connectors are available on Free, Pro, Max, Team and Enterprise plans (Free is limited to one). On Team and Enterprise an organization Owner adds the connector first under Organization settings → Connectors.

    Authorization

    After you click Add, a sign-in window for the service opens. Sign in with your own account and approve access. Claude never sees your password.

    How to connect Meta Ads (Facebook & Instagram) to ChatGPT

    The server address to paste into ChatGPT settings:

    https://api.mcp.ai/p_meta_ads

    1. Open ChatGPT in a browser (chatgpt.com). A Plus, Pro, Business, Enterprise or Edu plan is required.
    2. Turn on developer mode once: Settings → Apps → Advanced settings → Developer mode.
    3. Open Settings → Connectors and click Create.
    4. Fill in the form: Name (anything), Description (one line about what the service does), MCP server URL (copy it below).
    5. Under Authentication choose OAuth if the service requires sign-in, otherwise None. Click Create.
    6. In a new chat open + → Apps/Connectors and enable the connector.

    OpenAI has renamed this section before (Connectors → Apps/Plugins). If the label differs, search settings for "developer mode". On Business/Enterprise workspaces an admin must allow custom connectors first.

    Authorization

    On first use ChatGPT opens the service's sign-in window. Sign in and approve access.

    How to connect Meta Ads (Facebook & Instagram) to Cursor

    The server address to paste into Cursor settings:

    https://api.mcp.ai/p_meta_ads

    Fastest: click Open in Cursor below and confirm the prompt.

    Manually:

    1. In Cursor open Settings → Cursor Settings → MCP and click Add new global MCP server.
    2. Paste the JSON copied below into ~/.cursor/mcp.json (per project: .cursor/mcp.json in the repo root).
    3. Save the file. The server appears in the MCP list; authorize it there if asked.

    Authorization

    If the service needs sign-in, an authorize button appears next to the server in the MCP list.

    Server tool list (44)

    Raw names from tools/list. Only developers need these.

    meta_ads_list_accountsList Meta (Facebook) connections AND the ad accounts inside each — returns `connections[]` (OAuth logins) and `ad_accounts[]` with id (act_XXX), name, currency, timezone, status. Use the ad_account_id in `account` on the other tools.
    meta_ads_statusValidate Facebook token, check expiry date, list connected ad accounts and scopes.
    meta_ads_campaignsList Meta Ads campaigns. Returns: id, name, status, objective, budget, dates. Set include_paused=true to also show paused campaigns.
    meta_ads_todayToday's ad performance dashboard. Returns per-ad: spend, revenue, ROAS, CPA, impressions, clicks, CTR. Plus _summary aggregate across all ads.
    meta_ads_roasROAS (Return on Ad Spend) for a date range using Meta's /insights endpoint — includes spend from ads in ANY status (ACTIVE/PAUSED/DISABLED/ARCHIVED). Defaults to current month, level=ad. For account totals use level=account; for per-campaign view use level=campaign. Returns per-row spend, revenue, ROAS, plus _summary.
    meta_ads_adsList ads with creatives (image, video, copy) and performance insights. Includes spend, revenue, ROAS, actions.
    meta_ads_realtimeHourly realtime dashboard for today. Shows per-ad breakdown with hourly stats, campaign/adset/creative details, plus _summary.
    meta_ads_adset_detailGet detailed ad set info: targeting, budget, schedule, billing, optimization goal, delivery status. Fills the gap between campaigns and ads.
    meta_ads_pages_listRead Facebook Pages data. Actions: list — all pages the user manages (name, fan_count, followers) insights — page engagement metrics (follows, views) for a specific page posts — recent posts with likes, comments, shares post_insights — detailed insights for a specific post [Flattened action: list] Bulk support: accepts page_ids, post_ids for batched execution.
    meta_ads_pages_insightsRead Facebook Pages data. Actions: list — all pages the user manages (name, fan_count, followers) insights — page engagement metrics (follows, views) for a specific page posts — recent posts with likes, comments, shares post_insights — detailed insights for a specific post [Flattened action: insights] Bulk support: accepts page_ids, post_ids for batched execution.
    meta_ads_pages_postsRead Facebook Pages data. Actions: list — all pages the user manages (name, fan_count, followers) insights — page engagement metrics (follows, views) for a specific page posts — recent posts with likes, comments, shares post_insights — detailed insights for a specific post [Flattened action: posts] Bulk support: accepts page_ids, post_ids for batched execution.
    meta_ads_pages_post_insightsRead Facebook Pages data. Actions: list — all pages the user manages (name, fan_count, followers) insights — page engagement metrics (follows, views) for a specific page posts — recent posts with likes, comments, shares post_insights — detailed insights for a specific post [Flattened action: post_insights] Bulk support: accepts page_ids, post_ids for batched execution.
    meta_ads_business_listRead Facebook Business Manager data. Actions: list — list Business Managers accounts — ad accounts owned by a BM pages — pages owned by a BM users — business users and system users pixels — pixels owned by a BM [Flattened action: list] Bulk support: accepts business_ids for batched execution.
    meta_ads_business_accountsRead Facebook Business Manager data. Actions: list — list Business Managers accounts — ad accounts owned by a BM pages — pages owned by a BM users — business users and system users pixels — pixels owned by a BM [Flattened action: accounts] Bulk support: accepts business_ids for batched execution.
    meta_ads_business_pagesRead Facebook Business Manager data. Actions: list — list Business Managers accounts — ad accounts owned by a BM pages — pages owned by a BM users — business users and system users pixels — pixels owned by a BM [Flattened action: pages] Bulk support: accepts business_ids for batched execution.
    meta_ads_business_usersRead Facebook Business Manager data. Actions: list — list Business Managers accounts — ad accounts owned by a BM pages — pages owned by a BM users — business users and system users pixels — pixels owned by a BM [Flattened action: users] Bulk support: accepts business_ids for batched execution.
    meta_ads_business_pixelsRead Facebook Business Manager data. Actions: list — list Business Managers accounts — ad accounts owned by a BM pages — pages owned by a BM users — business users and system users pixels — pixels owned by a BM [Flattened action: pixels] Bulk support: accepts business_ids for batched execution.
    meta_ads_media_list_imagesList uploaded media in the ad account. Actions: list_images, list_videos. [Flattened action: list_images]
    meta_ads_media_list_videosList uploaded media in the ad account. Actions: list_images, list_videos. [Flattened action: list_videos]
    meta_ads_audienceList Custom Audiences in the ad account.
    meta_ads_campaign_write_createCreate, update, pause or activate Meta Ads campaigns. Actions: create — new campaign (name, objective, budget required) update — change name, budget, status pause — shortcut to pause a campaign activate — shortcut to activate a campaign Objectives: OUTCOME_TRAFFIC, OUTCOME_ENGAGEMENT, OUTCOME_LEADS, OUTCOME_SALES, OUTCOME_AWARENESS, OUTCOME_APP_PROMOTION. Budgets are in cents (e.g. 5000 = $50.00). A budget HERE means campaign budget optimization: the ad sets under it must then NOT carry their own budget. Leave the campaign budget empty to budget per ad set instead. For destructive delete use meta_ads_campaign_delete. [Flattened action: create] Bulk support: accepts campaign_ids for batched execution.
    meta_ads_campaign_write_updateCreate, update, pause or activate Meta Ads campaigns. Actions: create — new campaign (name, objective, budget required) update — change name, budget, status pause — shortcut to pause a campaign activate — shortcut to activate a campaign Objectives: OUTCOME_TRAFFIC, OUTCOME_ENGAGEMENT, OUTCOME_LEADS, OUTCOME_SALES, OUTCOME_AWARENESS, OUTCOME_APP_PROMOTION. Budgets are in cents (e.g. 5000 = $50.00). A budget HERE means campaign budget optimization: the ad sets under it must then NOT carry their own budget. Leave the campaign budget empty to budget per ad set instead. For destructive delete use meta_ads_campaign_delete. [Flattened action: update] Bulk support: accepts campaign_ids for batched execution.
    meta_ads_campaign_write_pauseCreate, update, pause or activate Meta Ads campaigns. Actions: create — new campaign (name, objective, budget required) update — change name, budget, status pause — shortcut to pause a campaign activate — shortcut to activate a campaign Objectives: OUTCOME_TRAFFIC, OUTCOME_ENGAGEMENT, OUTCOME_LEADS, OUTCOME_SALES, OUTCOME_AWARENESS, OUTCOME_APP_PROMOTION. Budgets are in cents (e.g. 5000 = $50.00). A budget HERE means campaign budget optimization: the ad sets under it must then NOT carry their own budget. Leave the campaign budget empty to budget per ad set instead. For destructive delete use meta_ads_campaign_delete. [Flattened action: pause] Bulk support: accepts campaign_ids for batched execution.
    meta_ads_campaign_write_activateCreate, update, pause or activate Meta Ads campaigns. Actions: create — new campaign (name, objective, budget required) update — change name, budget, status pause — shortcut to pause a campaign activate — shortcut to activate a campaign Objectives: OUTCOME_TRAFFIC, OUTCOME_ENGAGEMENT, OUTCOME_LEADS, OUTCOME_SALES, OUTCOME_AWARENESS, OUTCOME_APP_PROMOTION. Budgets are in cents (e.g. 5000 = $50.00). A budget HERE means campaign budget optimization: the ad sets under it must then NOT carry their own budget. Leave the campaign budget empty to budget per ad set instead. For destructive delete use meta_ads_campaign_delete. [Flattened action: activate] Bulk support: accepts campaign_ids for batched execution.
    meta_ads_campaign_deletePermanently delete a Meta Ads campaign. Irreversible. Bulk support: accepts campaign_ids for batched execution.
    meta_ads_adset_write_createCreate or update Meta Ads ad sets. Actions: create — new ad set linked to a campaign (targeting, budget, schedule) update — change fields on existing ad set Targeting is a JSON object: { "geo_locations": { "countries": ["BR"] }, "age_min": 18, "age_max": 65, "genders": [1, 2] } Budgets in cents. BUDGET (most common create failure): the ad set REQUIRES daily_budget or lifetime_budget, UNLESS the parent campaign already carries the budget (campaign budget optimization) — in which case the ad set must NOT send one. lifetime_budget also requires end_time. optimization_goal must match the campaign objective: OUTCOME_TRAFFIC → LINK_CLICKS / LANDING_PAGE_VIEWS / IMPRESSIONS; OUTCOME_AWARENESS → REACH / IMPRESSIONS; OUTCOME_ENGAGEMENT → POST_ENGAGEMENT / THRUPLAY / PAGE_LIKES / CONVERSATIONS; OUTCOME_LEADS → LEAD_GENERATION / QUALITY_LEAD / OFFSITE_CONVERSIONS; OUTCOME_SALES → OFFSITE_CONVERSIONS / VALUE; OUTCOME_APP_PROMOTION → APP_INSTALLS. OFFSITE_CONVERSIONS/VALUE need promoted_object with the pixel: {"pixel_id":"123","custom_event_type":"PURCHASE"}. LEAD_GENERATION needs {"page_id":"123"}. destination_type is only for non-website destinations (MESSENGER, WHATSAPP, PHONE_CALL); omit it for regular website traffic. For destructive delete use meta_ads_adset_delete. [Flattened action: create] Bulk support: accepts adset_ids, campaign_ids for batched execution.
    meta_ads_adset_write_updateCreate or update Meta Ads ad sets. Actions: create — new ad set linked to a campaign (targeting, budget, schedule) update — change fields on existing ad set Targeting is a JSON object: { "geo_locations": { "countries": ["BR"] }, "age_min": 18, "age_max": 65, "genders": [1, 2] } Budgets in cents. BUDGET (most common create failure): the ad set REQUIRES daily_budget or lifetime_budget, UNLESS the parent campaign already carries the budget (campaign budget optimization) — in which case the ad set must NOT send one. lifetime_budget also requires end_time. optimization_goal must match the campaign objective: OUTCOME_TRAFFIC → LINK_CLICKS / LANDING_PAGE_VIEWS / IMPRESSIONS; OUTCOME_AWARENESS → REACH / IMPRESSIONS; OUTCOME_ENGAGEMENT → POST_ENGAGEMENT / THRUPLAY / PAGE_LIKES / CONVERSATIONS; OUTCOME_LEADS → LEAD_GENERATION / QUALITY_LEAD / OFFSITE_CONVERSIONS; OUTCOME_SALES → OFFSITE_CONVERSIONS / VALUE; OUTCOME_APP_PROMOTION → APP_INSTALLS. OFFSITE_CONVERSIONS/VALUE need promoted_object with the pixel: {"pixel_id":"123","custom_event_type":"PURCHASE"}. LEAD_GENERATION needs {"page_id":"123"}. destination_type is only for non-website destinations (MESSENGER, WHATSAPP, PHONE_CALL); omit it for regular website traffic. For destructive delete use meta_ads_adset_delete. [Flattened action: update] Bulk support: accepts adset_ids, campaign_ids for batched execution.
    meta_ads_adset_deletePermanently delete a Meta Ads ad set. Irreversible. Bulk support: accepts adset_ids for batched execution.
    meta_ads_creative_write_create_creativeCreate ad creatives and ads (final step to launch). Actions: create_creative — create ad creative with image/video + copy (requires page_id) create_ad — create ad linking creative to ad set update_ad — update ad fields (name, status, creative) For create_creative: provide image_hash (from upload_image) OR video_id (from upload_video) + page_id + message. call_to_action_type: LEARN_MORE, SHOP_NOW, SIGN_UP, DOWNLOAD, GET_QUOTE, CONTACT_US, SUBSCRIBE, BOOK_NOW, etc. For destructive delete use meta_ads_creative_delete. [Flattened action: create_creative] Bulk support: accepts page_ids, video_ids, adset_ids, creative_ids, ad_ids for batched execution.
    meta_ads_creative_write_create_adCreate ad creatives and ads (final step to launch). Actions: create_creative — create ad creative with image/video + copy (requires page_id) create_ad — create ad linking creative to ad set update_ad — update ad fields (name, status, creative) For create_creative: provide image_hash (from upload_image) OR video_id (from upload_video) + page_id + message. call_to_action_type: LEARN_MORE, SHOP_NOW, SIGN_UP, DOWNLOAD, GET_QUOTE, CONTACT_US, SUBSCRIBE, BOOK_NOW, etc. For destructive delete use meta_ads_creative_delete. [Flattened action: create_ad] Bulk support: accepts page_ids, video_ids, adset_ids, creative_ids, ad_ids for batched execution.
    meta_ads_creative_write_update_adCreate ad creatives and ads (final step to launch). Actions: create_creative — create ad creative with image/video + copy (requires page_id) create_ad — create ad linking creative to ad set update_ad — update ad fields (name, status, creative) For create_creative: provide image_hash (from upload_image) OR video_id (from upload_video) + page_id + message. call_to_action_type: LEARN_MORE, SHOP_NOW, SIGN_UP, DOWNLOAD, GET_QUOTE, CONTACT_US, SUBSCRIBE, BOOK_NOW, etc. For destructive delete use meta_ads_creative_delete. [Flattened action: update_ad] Bulk support: accepts page_ids, video_ids, adset_ids, creative_ids, ad_ids for batched execution.
    meta_ads_creative_deletePermanently delete a Meta Ads ad. Irreversible. Bulk support: accepts ad_ids for batched execution.
    meta_ads_media_write_upload_imageUpload images and videos to Meta Ads account. Actions: upload_image — upload an image. Returns the image hash you need for create_creative. upload_video — upload video from URL (Meta fetches it). Returns video_id. get_upload_command — get a curl command for uploading large local video files (keeps file out of AI context). upload_image accepts the file in four ways (use exactly one): image_url/file_url (public URL), upload_id (uploaded via the command this tool hands you), file_base64, or upload_code. Call upload_image with NO file to get a ready-made upload command for a file on the user's machine. Facebook CDN links (*.fbcdn.net) are signed, expiring and pinned to the browser that opened them — they do NOT work as image_url from the server; upload the file instead. For listing already-uploaded media use meta_ads_media. [Flattened action: upload_image] Bulk support: accepts upload_ids for batched execution.
    meta_ads_media_write_upload_videoUpload images and videos to Meta Ads account. Actions: upload_image — upload an image. Returns the image hash you need for create_creative. upload_video — upload video from URL (Meta fetches it). Returns video_id. get_upload_command — get a curl command for uploading large local video files (keeps file out of AI context). upload_image accepts the file in four ways (use exactly one): image_url/file_url (public URL), upload_id (uploaded via the command this tool hands you), file_base64, or upload_code. Call upload_image with NO file to get a ready-made upload command for a file on the user's machine. Facebook CDN links (*.fbcdn.net) are signed, expiring and pinned to the browser that opened them — they do NOT work as image_url from the server; upload the file instead. For listing already-uploaded media use meta_ads_media. [Flattened action: upload_video] Bulk support: accepts upload_ids for batched execution.
    meta_ads_media_write_get_upload_commandUpload images and videos to Meta Ads account. Actions: upload_image — upload an image. Returns the image hash you need for create_creative. upload_video — upload video from URL (Meta fetches it). Returns video_id. get_upload_command — get a curl command for uploading large local video files (keeps file out of AI context). upload_image accepts the file in four ways (use exactly one): image_url/file_url (public URL), upload_id (uploaded via the command this tool hands you), file_base64, or upload_code. Call upload_image with NO file to get a ready-made upload command for a file on the user's machine. Facebook CDN links (*.fbcdn.net) are signed, expiring and pinned to the browser that opened them — they do NOT work as image_url from the server; upload the file instead. For listing already-uploaded media use meta_ads_media. [Flattened action: get_upload_command] Bulk support: accepts upload_ids for batched execution.
    meta_ads_audience_write_createManage Custom Audiences for targeting. Actions: create — create a new custom audience add_users — upload hashed user data (email, phone, first/last name). PII is SHA-256 hashed before upload. Users format: array of { email, phone?, fn?, ln? }. Data is normalized and hashed automatically. For destructive delete use meta_ads_audience_delete. [Flattened action: create] Bulk support: accepts audience_ids for batched execution.
    meta_ads_audience_write_add_usersManage Custom Audiences for targeting. Actions: create — create a new custom audience add_users — upload hashed user data (email, phone, first/last name). PII is SHA-256 hashed before upload. Users format: array of { email, phone?, fn?, ln? }. Data is normalized and hashed automatically. For destructive delete use meta_ads_audience_delete. [Flattened action: add_users] Bulk support: accepts audience_ids for batched execution.
    meta_ads_audience_deletePermanently delete a Custom Audience. Irreversible. Bulk support: accepts audience_ids for batched execution.
    show_versionShow the current MCP platform and adapter versions.
    report_bugReport a bug, missing feature, or send feedback. Include the conversation array with recent messages for reproduction.
    connectReturns connection status and URLs. When all providers are connected, returns authenticated:true and empty pending[]. When credentials are missing, returns connect_url for the toolkit and per-install URLs.
    toolkit_infoReturns the current toolkit state: installed MCPs, their connection status, the accounts connected to each one, and how many catalog tools each exposes.
    marketplaceThe official mcp.ai marketplace — the in-platform catalog of every MCP/tool, AND the way to run them. Covers capability requests like "find an MCP that does X", "consulta um CPF", "is there a tool for Y". Core flow: action=search discovers MCPs by intent → describe returns one MCP's full profile (every tool with its id + params, pricing, auth) so you pick the right tool_id → invoke RUNS that tool. KEY: invoke works even when the MCP is NOT installed — it runs the tool pontualmente (one-off), without adding the MCP to the toolkit and without bloating the tool list. If the MCP needs a credential/login, invoke returns a connect link; if it is paid and the wallet is empty, invoke returns a checkout/top-up link (the user opens it, then you retry). Use install only to make an MCP PERMANENT in the active toolkit (its tools then show up natively in future sessions); prefer invoke for a single/occasional use. list_tools lists what is callable right now. subscribe/cancel handle per-MCP billing; report_bug sends feedback; request_mcp asks us to build a NEW MCP when nothing fits. Search/describe flag installed_in_toolkit vs installed_in_workspace. Writes (install/uninstall/subscribe/cancel and the one-off install behind invoke) require workspace owner/admin. It also carries the mcp.ai PROMPT LIBRARY, which is about ready-made prompt TEXT rather than MCPs: search_prompts finds one, get_prompt returns its full text with {{variables}} filled, and publish_prompt saves a prompt and returns a shareable mcp.ai/p/<slug> link that opens without login.
    authenticateMCP.AI for IDE agents (Cursor, etc.): log in in the browser, copy the access token. Best: add it to this server's config as a header `Authorization: Bearer <token>` for a permanent, non-expiring connection. Or paste it here for a session-only login: call with { token: "<jwt>" } after the user pastes, or with no args to get the link.