advertising-protocols
Query 70+ ad tech protocols — OpenRTB, VAST, AdCP, AAMP, TCF, GPP — with citations.
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What it can do
What data it sees
Do you need an account
No: the server works without sign-in
Query 70+ ad tech protocols — OpenRTB, VAST, AdCP, AAMP, TCF, GPP — with citations.
Server tool list (4)
Raw names from tools/list. Only developers need these.
| search_protocols | Search the AdvertisingProtocols catalog of 80+ ad tech standards (OpenRTB, VAST, AdCP, AAMP, UID2, ARTF, etc.) by keyword. Matches title, description, tags, and category. |
| get_protocol | Fetch details for one advertising protocol by its slug (e.g. 'openrtb-2', 'adcp', 'aamp', 'ucp'). Returns description, governance, evidence links, use cases, and dependencies. |
| list_mcp_servers | List MCP servers in the AdvertisingProtocols directory. Optionally filter by protocol slug/label (e.g. 'adcp'), vendor, category, or 'officialOnly' to get only publisher-owned servers. |
| search_glossary | Search the AdvertisingProtocols glossary of 130+ ad tech terms (DSP, SSP, RTB, TCF, etc.) and return plain-English definitions. |